Content Ideas Backlog¶
Angles, hooks, and concepts to feed content planning (LinkedIn, newsletter, blog, atomizer). Append as ideas surface. Each: the idea, the insight behind it, and where it could run.
| Idea | The insight / angle | Best format(s) | Source |
|---|---|---|---|
| The tip of the iceberg — "Clients see the conversation, not the prep." | Advisers struggle to show clients their value. The hours of prep are invisible; the advice is all the client sees. Reframe the unseen work as the iceberg beneath the visible conversation — and ask what it costs to do that work by hand. Ladders into ClientIQ's value beat. | LinkedIn post, newsletter edition, founder thought-leadership | Meeting Prep page "value beat", 2026-06-29 |
Notes¶
- Tone for all content: friendly + very professional, occasionally tongue-in-cheek. Concise and to the point (see [[voice-profile]] conciseness rule). Avoid growth-guru hype ("steal my playbook" etc.).
- This backlog feeds /content-atomizer, /newsletter, /seo-content and the LinkedIn content strategist.